Can Sustainability and Improving Your Bottom Line Go Hand in Hand?
Surprisingly, many organizations are discovering that they can enhance their financial situation by performing better on their environmental and social goals. Based on Bob's new free, open-source Sustainability ROI Workbook, this presentation shows how sustainability professionals can frame the business case for sustainability initiatives in the CFO's familiar return on investment (ROI) and cost-benefit analysis language.
Bob uses business and leadership experience from his 34-year career at IBM Canada to help sustainability champions ensure that the direct and indirect measurable benefits for any category of sustainability initiative provide compelling justifications for taking action.
About Bob Willard
Bob is a leading expert on quantifying the business value of sustainability strategies. He has given over a thousand presentations, has authored six books, and provides extensive resources for sustainability champions. He is using material from all these resources, and numerous ready-to-use tools that are based on them, in the courses he teaches in the certificate program. He serves on the board of the Future-Fit Foundation and the B Corp Standards Advisory Council.
He was one of the first five inductees into the International Society of Sustainability Professionals (ISSP) Hall of Fame in 2011 and received Clean50 awards in 2015 and 2017. He is an award-winning certified B Corp, an ISSP Certified Sustainability Professional, and has a PhD in sustainability from the University of Toronto.
More information about Bob and his resources for sustainability champions can be found at https://sustainabilityadvantage.com/
A Zoom link will be sent to participants approximately one week before the event.
This webinar is co-hosted by The Chamber of Commerce, The City of London and Green Economy London, our local business sustainability program.