When December 13, 2019 at 10:00am 6 hrs
Contact Leah Derikx [email protected]

This full day workshop will be delivered in two exciting modules as follows:


Be sure your engagement, communications and volunteer programs are designed to advance the fulfillment of your mission. In this workshop we will explore the concept of a Theory of Change - a concept that defines how your organization or group believes you will achieve the change you want to see in the world.

Understanding your organization’s Theory of Change will help you design evaluation programs that will tell you if they are contributing towards the realization of your visions. Using a tool called impact mapping, this ½ day workshop will unpack how an engagement-based theory of change can support deeper impact towards achieving your organization’s mission.

Participants will leave with:

  • A deeper understanding of their groups implicit and explicit theories of change;
  • A template for developing their organization’s road map (or strategy) on how engagement programs can help realize ultimate impacts; and
  • A series of evaluation questions designed to assess whether engagement programs are having their desired impacts.

GRASSROOTS FUNDRAISING (Afternoon module 1:30-4)

This afternoon session will coach participants through the outline of a grassroots fundraising model exploring opportunities for individual and/or small business donations. The session is a great resource for any group that needs to develop new donor programs.

Topics to be discussed include:

  • mapping revenue scenarios
  • identifying priority contacts (prospect mapping), and
  • practicing our asks.

Participants will leave with:

  • The start of a tailored grassroots fundraising plan; and
  • A customizable annual 1-page fundraising strategy.

Register here.

This workshop is the final one of a three-part workshop series for LEN members.

All workshops will include tools, tips, case studies and the opportunity to network with like minded organizations. Each participant will receive a workbook with activities, exercises, tools and resources.

Free parking available. Lunch provided. Limited space available.

About London Environmental Network

London Environmental Network (LEN) connects, educates and supports individuals and local organizations in transitioning to a more sustainable future. As lead organizer for these workshops, LEN is excited to support and increase the knowledge and capacity of environmental organizations.

About Westminster Ponds Centre Signal Boost Initiative

These workshops are supported by the Westminster Ponds Centre Signal Boost Initiative.

The goal of this initiative is to support directly, and through local environmental organizations, environmental education opportunities available in London. As part of this initiative a community education space will be established at the Westminster Ponds Centre (Bruce Pavilion) located at the Westminster Ponds/Pond Mills ESA.

About Freshwater Alliance

Lindsay Telfer of the Canadian Freshwater Alliance will be the lead presenter and facilitator for these workshops.

The Canadian Freshwater Alliance has become the go-to initiative for freshwater engagement and constituency-building initiatives across the country, training over 500 freshwater leaders in topics including: theory of change, engagement organizing, storymapping and storytelling, constituency mapping, social media, and online engagement tools and services. With expertise as community organizers, grassroots campaigners, policy advisors, fundraisers, organizational managers and marketers, we bring a diversity of skills with proven track records in the fields of our trainings and focus.

Lindsay Telfer is a Project Director for the Freshwater Alliance, and has two decades of experience working with organizations, institutions and governments in developing policies and processes related to sustainability and public engagement.